01 — The Challenge
We provide a comprehensive catalog of in-vehicle services, but customers often subscribe to only a select few. They typically gravitate toward the most recognized or essential offerings, such as infotainment streaming, emergency response, and live weather updates. However, the value of some lesser-known products can be harder to convey when viewed in isolation.
02 — The Opportunity
We have an opportunity to demonstrate the value of additional products to both potential and current customers by showcasing how they seamlessly integrate into their daily lives. By highlighting practical, real-world applications, we can draw attention to services that might otherwise be overlooked. Bundling these offerings into a cohesive narrative allows us to present a complete picture of their benefits, making them more compelling and relevant.
03 — The Task
Increase conversions for lesser-known products among both new and existing customers by showcasing "day in the life" scenarios that demonstrate the unique value each product brings in relatable, real-life settings tailored to each core audience segment. Our objective is not just to inform customers about what each service offers, but to illustrate how these services can seamlessly integrate into and enhance their daily lives. To achieve this, we rolled out a targeted campaign series highlighting diverse lifestyles (such as family-focused, adventure-seeking, or city-centric drivers) showing how our products fit into and elevate each unique experience.
