Failed to Contact Email Series

01 — The Challenge

We have a large pool of leads in our system that their agent was never able to successfully contact. These individuals have opted in to hear from us, however, getting them to talk to a sale agent and convert can be difficult. People hate to be “sold”, especially when they are unfamiliar with who is selling to them. (It’s why Carmax built an entire business around the idea of the no-haggle car buying and selling experience.)

We’re fighting against the natural tendency to resist the dreaded sales pitch. And many selling agents are under the mistaken impression they’re already getting all of our deals, when in fact they’re only scratching the surface of what they’d be able to access as a member of our buyers network.

02 — The Opportunity

We’re talking to someone who raised their hand to learn more and get access to our deals. We just need to give them a benefit so compelling they want to talk to an agent.

03 — The Task

• Clearly demonstrate the benefit of speaking with an agent (WIFM - What’s In It For Me)

• Knock down barriers (time commitment, financial cost)

• Build trust in the brand and the agent

• Make email nurture easy for our agents so they can focus on selling properties