Paid Social Campaign

01 — The Challenge

We are constantly seeking new customers and exploring different ways to connect with our audience. However, since we provide a white-label service for most clients, both paid and organic social efforts have taken a back seat. This is because many of our clients manage their own social media accounts in-house, limiting our direct involvement in those channels.

02 — The Opportunity

We believe paid social can be a powerful tool for reaching customers and driving revenue growth. By initially leveraging our in-house brands, we have the opportunity to scale paid social efforts across all of our OEM clients. However, this can only happen if we first prove its effectiveness and demonstrate clear value. Establishing this proof of concept will be key to expanding paid social as a successful strategy for all clients.

03 — The Task

Since we have yet to explore paid social, we are starting from the ground up. Our goal is to launch an initial campaign, gather data on our targeting strategies, and analyze which messaging resonates most with potential buyers on social platforms. Through this iterative process, we will continuously refine our approach, allowing us to build a clearer understanding of who to target and the optimal times to engage them on social media. This will help us strengthen our strategy and maximize the impact of future campaigns.